Tea is globally the most popular beverage obtained from Camellia sinensis plant leaves. It offers various health benefits owing to presence of polyphenols working as antioxidants, vitamins, trace minerals, and different amino acids resulting in stronger immunity, lower cholesterol, increased metabolism, prevention of cancer, and more. In addition, presence of small amount of caffeine makes tea a mild stimulant preventing fatigue.
The tea market is majorly driven by the health benefits associated with consuming tea and increase in awareness related to carbonated drinks among people. Moreover, rise in disposable income, change in tastes of people, and introduction of additional healthy ingredients in tea by different market players are the other factors that fuel the market growth. However, increase in cost of raw materials due to unpredictable weather, rise in cost of agricultural inputs, and increase in trend of out-of-home coffee consumption are expected to limit growth of the tea market.
Tea Market Segmentation by type, packaging and distribution channel. By type the market is segmented into Green tea, black tea, fruit/herbal tea and others. Green tea market is the most lucrative segment of the global tea market, possessing high market potential for investment, owing to the rise in demand and increase in awareness regarding the health benefits offered by it. By packaging the market is classified under Plastic containers, loose tea, paper boards, aluminum tin, and tea bags. By distribution channel the market is analyzed under supermarkets, speciality stores, convenience stores, online stores and others. Tea Market Geographical analysis by North America, Europe, Asia-Pacific and Rest of the World. The Tea market was dominated by Asia Pacific followed by North America.
Some of the key tea market leaders are Tata Global Beverages, Unilever, Associated British Foods Plc., TAETEA, Nestl, Barry's Tea, Apeejay Surrendra Group, Bettys & Taylors Group Ltd., McLeod Russel, and ITO EN Inc.
Market Segmentation: Type Introduction Green tea Black tea Fruit/herbal tea Others Y-o-Y Growth Analysis, By Product Market Attractiveness Analysis, By Product Market Share Analysis, By Product
Packaging Introduction Plastic containers Loose tea Paper boards Aluminium tin Tea bags Y-o-Y Growth Analysis, By Packaging Market Attractiveness Analysis, By Packaging Market Share Analysis, By Packaging
Distribution channel Introduction Supermarkets Speciality stores Convenience stores Online stores Others Y-o-Y Growth Analysis, by distribution channel Market Attractiveness Analysis, By Distribution channel Market Share Analysis, by distribution channel
Scope of the report: Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis Study the micro environment factors that determine the overall profitability of an Industry, using Porters five forces analysis for analysing the level of competition and business strategy development A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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