(Entertainment-NewsWire.com, November 15, 2017 ) Asia Pacific Instant Coffee Market was worth USD 4.64 billion in 2016 and estimated to be growing at a CAGR of 6.1%, to reach USD 6.24 billion by 2021. Instant coffee is the soluble coffee or coffee powder prepared from roasted or grounded coffee beans. Although fresh coffee dominates the coffee industry, instant coffee is gaining prominence globally because it is easier and quicker to make.
Instant coffee has extended popularity in the market specifically due to the expediency that it provides to the drinkers on different scales. This beverage is recognized to offer consumers an advantage in terms of time since the preparation of instant coffee is faster and easier, when likened to regular coffee.
The growth of the Asia-Pacific Instant Coffee Market is mainly driven by factors including the increasing popularity in the market specifically due to the convenience provided to the drinkers on different scales, the availability of instant coffee across different channels, and the moderate price of consumption coupled with the decline in demand for aerated drinks in the global market. However, the required market penetration and the averseness to coffee propagated by a part of the populace are some of the restraints faced by the market.
The Asia-Pacific Instant Coffee market is segmented on the basis of distribution channels and packaging type. On the basis of distribution channel instant coffee categorized into: B2B and retail stores. The B2B segment is further bifurcated into hotels, and restaurants, among others and the retail segment is bifurcated into online and offline channels. The offline channel is further segmented into departmental stores and supermarkets & hypermarkets among others. Based on packaging type, the instant coffee market has been segmented into jars and sachets.
The Asia-Pacific region is geographically segmented into China, India, Japan, South Korea, and Australia. Asia-Pacific is predicted to grow with the highest CAGR during the forecast period. Factors such as growing white collar populace and rising awareness coupled with the rapid growth in distribution channels are anticipated to lead the growth of the market in this region.
The leading strategy in the Asia-Pacific Market is to acquire and expand in the locales. The major players operating in the Asia-Pacific fruit and vegetable ingredient industry include Nestle S.A. (Vevey, Switzerland), Starbucks Corporation. (Seattle, Washington, U.S), Jacobs Douwe Egberts (DK Amsterdam,Netherlands), Strauss Group Ltd. (Petah Tikva, Israel), Matthew Algie& Company Ltd (London, U.K), The Kraft Heinz Company (Illinois, U.S.), Tata Global Beverages (Kolkata, West Bengal), Tchibo Coffee (Hamburg,Germany), Keurig Green Mountain.(Vermont, U.S.) and Unilever Plc. (London, U.K.) among others.
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