(Entertainment-NewsWire.com, November 08, 2017 ) Food products that are ought to be preserved in subzero temperatures, in order to preserve the quality for longer usage and shelf-life are called frozen foods. Frozen food market comprises of retail as well as business customers. The current scenario of busy lifestyle, where people are resorting to easy food choices is the main factor which has opened the way for Frozen Products market in Europe.
The market for Frozen Foods in Europe is mainly driven due to increasing disposable income coupled with change in lifestyle and food habits. Also, rapidly increasing number of large retail chains is increasing the market growth for Frozen foods. But, issues like the reliance on third-party distributors to reach retail consumers and health awareness leading to avoidance of processed and frozen foods is restricting the market growth.
Europe market for Frozen Foods is segmented based on product type and end- user. By product type, the market is further sub-segmented into frozen ready-to-eat meals, frozen meat & poultry, frozen sea food, frozen vegetables & fruits, frozen potatoes and frozen soup. Frozen ready-to-eat meals segment leads the market, accounting for 35% of the total market, due to increased popularity on account of hygiene and timely preparation. Frozen potatoes segment is anticipated to be the fastest growing segment in the forecast period, with these products having high nutritional value and delicious nature.
Geographically, Europe market for Frozen Foods is segmented into Germany, Spain, U.K, France and Italy. Europe is the biggest market in the world in terms of market share contribution. Consumer preference towards hygiene related frozen products, along with restrictions of European Food Safety Authority on usage of artificial flavors and additives accounted for Europe’s largest share in the world market.
Kraft Foods Group Inc., Kellogg Company, Nestle S.A., Ajinomoto Co. Inc., Cargill Incorporated, Ralcorp Frozen Bakery Products Inc., Amy’s Kitchen Inc., Unilever plc, The Schwan Food Company, ConAgra Foods Inc., Maple Leaf Foods Inc., General Mills Inc, Heinz, are the major players of Europe Frozen Foods market.
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