North America is a comparatively small market globally and accounts for very less share. The region lacks behind Europe and Asia Pacific due to difference in food habits and lifestyle. US is the leading market in North America followed by Canada.
The probiotics microorganisms taken in the dietary supplements helps in maintaining the gut health and improves immunity. These probiotics also prevents from various digestive tract diseases like intestinal inflammation, Antibiotic-associated diarrhea and urogenital infections. Probiotics are suggested for regular consumption to maintain an adequate balance of positive microorganisms. Prevention and cure of disorders such as lactose intolerance and inflammatory bowel disease are some of the benefits offered by probiotics, with rising health-consciousness levels and wider access to probiotic dietary supplements.
Adults suffering from digestive problems due to poor consumption of habits are driving the growth of the market. Moreover, increase in consumer awareness regarding preventive health care is also helping the market to grow. Apart from growth factors, the market also faces challenges regarding the stability of the probiotics which is a key concern for manufacturers, as strain of bacteria must withstand the manufacturing process, stomach acid and still be able to benefit the health without being destroyed.
Depending upon end use the market is divided into animal and human probiotics market. By application it is bifurcated into animal feed, food & beverages (Dairy Products, Non-Dairy Products, Cereals, Baked Foods, Fermented Meat Products and Dry Food Probiotics) and dietary supplements (Food Supplements, Nutritional Supplements, Speciality Nutrients and Infant Formula). Based upon the type of bacteria they can be segmented as streptococcus, lactobacillus, yeast and others. Dietary supplement segment is estimated to achieve highest growth due to increasing awareness. By region, North America is segmented as US and Canada.
The key players in the market are General mills, China-Biotics, Yakult Honsha Co. Ltd., Mother dairy, Nestle S.A, PROBI AB, E.I. du Pont de Nemours and company, Chr. Hansen, Lifeway foods, Groupe Danone S.A. and many others.
Scope of the Global Probiotics Market: Global, Regional and country-level analysis that provides an innate perspective of USA and Canada Market to that of the Global region To detect major focus areas of industrial growth Segment-level analysis on basis of treatment type, vaccine type, cancer type, and end-user product on along with market size forecasts and y-o-y estimations are provided Detailed explanation of major drivers, restraints, opportunities, and challenges (DROC) that affect the market and impact the ever-shifting market dynamics PESTLE and Porters Five Forces Analyses that examine the macro & micro environmental factors such as political influence, technological prowess, industry rivalry to name a few. An extensive listing of major market players along with company overview, product portfolios, key financial information (subjected to availability), SWOT analysis and analyst overview to study and sustain the market environment mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies all rolled out into Competitive landscape Expertly devised Market Outlook comprising the Investment opportunities to provide both individuals and organizations a strong financial foothold in the market.
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