(Entertainment-NewsWire.com, June 15, 2017 ) According to the report Global Water Enhancers Market, published by Market Data Forecast, the global market is projected to reach USD 2.2 billion by 2021, at a CAGR of 12.5% from 2016 to 2021.
Water enhancers are consumable formulations without any carbonation process that add flavor, as well as, supplementary dietary benefits to water. The process in which carbon dioxide is dissolved in water at high pressures and low temperature is known as Carbonation. The efforts to enhance water with flavor and nutritious without carbonation, like soft drinks, started post-2010, with major companies trying to market such products to the increasingly health-conscious population.
The marketing of enhanced water typically capitalizes on the healthful image of water combined with the perceived health, functional or taste benefits of one or more additional ingredients. The ease of mixing or blending with water and the ease of eliminating the product from mixing and application equipment are two characteristics of immediate interest. With the increase in obese population around the world and the belief that that carbonated drinks increase the chances of obesity. Hence, Customers, due to rising health awareness, are avoiding the consumption of these carbonated drinks and switching towards water enhancers.
The factors affecting the Global Market for Water Enhancers Market, either positively or negatively are presented in the DROC analysis. Some of the things discussed in the section are due to rising health awareness, absence of stringent regulations from regulatory authorities, lack of consumer friendly manufacturing practices by market players and intake-safety concern as well as the lack of awareness among the consumers. For granular level understanding the Water Enhancers Market is segmented based on the following categories with Market Size Estimations and Y-o-Y Forecasts presented for each sub-segment.
By Active Ingredients: Vitamins Electrolytes Sweeteners Anti-oxidants Other Ingredients
By Source Type: Fruits Vegetables Tea and Coffee Coconut water
By Product Type: Flavoured drops Energy drops Fitness and workout drops Based on geography the market is analysed under various regions namely, North America, Latin America, Europe, Asia-Pacific and Middle-East & Africa. North America controlled the sector with highest number of market share followed by Europe. Asia-Pacific is an emerging market due to its higher health and fitness conscious populations and is expected to grow with the highest estimated CAGR during the forecast period. For more of regional analysis check out the following reports. North America Water Enhancers Market Europe Water Enhancers Market Asia-Pacific Water Enhancers Market Latin America Water Enhancers Market Middle East and Africa Water Enhancers Market The companies with constant expansion of production capacities and product range with a backed up appealing marketing strategy have gained a substantial consumer demand and are progressing consequently. Therefore, the new entrants should concentrate on effective supply chain moderations to compete with the big players. Some of the major companies in the market include Arizona Beverages USA, The Coca-Cola Company, PepsiCo, Nestle and Kraft foods.
The Water Enhancers Market study offers the following deliverables:
Global, regional and country-level analysis and forecasts of the study market; providing Insights on the geographical areas in which this industry is blooming Segment-level analysis on basis of type, Therapeutic application, and end user along with market size forecasts and y-o-y estimations to detect key areas of industry growth in detail Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics Study of macro and micro environmental factors that effect the global market presented in an extensive strategic analyses section containing PESTLE and Porters Five Forces Analyses A comprehensive listing of key market players along with company overview, product portfolios, key financial information (subjected to availability), SWOT analysis and analyst overview to study and sustain the market environment Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies Expertly devised Market Outlook along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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