Cereal ingredients are basically used in breakfast cereals, which are considered to be much healthier option than the routine breakfast cereals. They are rich in nutrition, and also maintain the taste and nutritive quality in the food product. They help in the improvement of memory and also induce physical activeness. Also, they have a low risk of obesity and diabetes. With high nutritional value and low calorific value, cereal products are said to be an ideal breakfast category, which is raising the market for cereal ingredients.
The factors that are driving the market for cereal ingredients in Middle-East & Africa are increasing demand for healthier food. Consumers are becoming diet-conscious and are eating healthy breakfast cereals. Also, globalization and the accompanying changing lifestyles have led to convenience food consumption, where cereal products are considered to be the best choice due to its high nutritive value. But, the market growth can be hampered due to high prices of cereal ingredients and cereal products.
Middle-East and Africa market for Cereal Ingredients is segmented based on type and application. By type, the market is further sub-segmented into Wheat, Rice, Oat, Corn, Barley. By application, the market is further sub-segmented into Hot Breakfast Cereal, Cold Breakfast Cereal.
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