Park Crescent Conference Centre London Interview with Meetingsbooker
(Entertainment-NewsWire.com, February 10, 2014 ) London, UK -- For as long as business people have worn suits, conferences have been a lucrative way to announce new products, meet new connections, and spread brand awareness. Within the media world, conferences have been key for companies to bridge the gap between the internet and reality, and the popularity of conferences has increased in this market over the past five years.
Financially successful and financially struggling companies are using conferences and other live events as a means to connect with potential customers. The need to expand the reach of their brand and seek out more profitable strategies has led to an increase in conference venue bookings, which within business-rich cities like London has led to fierce competition between brands.
"Everybody is getting in on the game, because it is a good business, and it definitely has better margins, when done right, than the regular equation of journalism and writing." says Ned Desmond, chief operating officer of TechCrunch.
For a conference to run smoothly and create the right type of press, the importance of choosing the correct venue cannot be overstated, according to Ms. West of Park Crescent Conference Centre "The conference venue plays a key role in the effect a live event will have on an audience. It is now more important than ever to choose a venue that fits brand values. Potential investors and customers want to see a venue which takes into account their needs, and although this doesn't mean you have to spend thousands of pounds, it's important to consider what image your venue portrays of your brand."
"There is no one-size-fits-all venue with regard to conferences." says Ms West "Your venue is going to be determined by how many people will attend, and what specific needs your audience has. To run smoothly, a venue must take into account lighting, seating, and ventilation first. With comfort at the top of the agenda, brands can focus on delivering a keynote with real punch."
Conferences are gaining traction as one of the best types of live event for brands, and this is not limited to the media market. Every single day hundreds of conferences up and down the country take place, but it is only the ones with the best chosen venues that make the headlines.
'About' section: Park Crescent Conference Centre, also known as PCCC, is a conference venue located opposite Regents Park and is ideally suited for conferences, exhibitions and training.
