(Entertainment-NewsWire.com, June 28, 2013 ) San Francisco, CA -- According the Asymco analyst Horace Dediu, iTunes accounts for over three -quarters of the total digital music market, with a $6.9 billion a year market control tally. He notes that the Apple company has substantially exceeded even his own expectations when it comes to video sales. The company now totals 380 million movies and over a billion TV shows. All that said, apps have been the area of real growth.
“The overall picture of iTunes is becoming clearer every day. We have more information about number of users (575 million), what they spend on media and software and services ($20 billion/yr.) and, increasingly what they spend on each media type (about $9/yr on Software, $2/yr on books, $16/yr on apps $12/yr on music and $4/yr on video.) “
Standing out the most dramatically is the per-user numbers that have come from his research. Twelve dollars per year is a one-album average. Clearly individuals tend to take in more than one album worth of music per year, there are clearly a significant portion of users who are buying nothing.
That users spend more on applications than they do music is likely not an earth-shattering surprise to anyone. That said, it does reflect just how much the market is changing, thanks to accessibility of each item to the average purchaser.
Music has been readily available on alternative markets and peer-to-peer programs. Applications, while also available on such peer-to-peer markets are not as easily utilized by the average consumer. For that reason, the former is more often consumed via the sharing networks. The applications are much more often bought as the quick purchase is not as cumbersome as attempting to utilized a shared version.
About TheSoundPipeMedia.com
The Sound Pipe Media (http://thesoundpipemedia.com/) provides visitors with the best in video production and multimedia website development. Learn how The Sound Pipe can help you create the best in multimedia product for your website today.
