With rising in awareness regarding health effects of excessive sodium consumption coupled with its increasing prominence in functional foods and nutraceuticals product, is anticipated to drive the market significantly over the forecast period (2019-2026).
The report covers all the major trends and drivers playing a key role in the growth of the Sodium Reduction Ingredients market.
Sodium Reduction Ingredients are used for reducing salt content from the food products either by replacing the salt from the food or partially reducing the excess salt from the food products. Sodium reducing ingredients plays a vital role in the food additives industry. Sodium is an essential nutrient, but too much sodium can raise blood pressure, which is a major risk factor for heart disease and stroke. According to the FDA, Americas consume on average 3,400 mg of sodium per daynearly 50% more than the 2,300 mg limit recommended by federal guidelines.
The global Sodium Reduction Ingredients market growth is driven mainly due to rising health consciousness amongst people as excessive intake of sodium causes hypertension and cardiovascular disease (CVDs). According to WHO, CVDs are the number 1 cause of death globally: more people die annually from CVDs than from any other cause. An estimated 17.9 million people died from CVDs in 2016, representing 31% of all global deaths. Of these deaths, 85% are due to heart attack and stroke.
Rising awareness about adverse heath effects of excessive sodium intake has forced major players in the industry to launch a new range of reduced-sodium products. For instance, Del Monte fresh cut French-style green beans and sweet peas have only 10 mg of sodium.
However, various other factors, such as aftertaste associated with sodium reduction ingredients, are expected to hinder the overall growth of the sodium reduction ingredient market in the coming years.
By Ingredient, the global Sodium Reduction Ingredients Market is segmented into Amino Acids, Mineral Blends, Yeast Extracts, and others. In 2018, mineral blends segment accounted for the majority share followed by yeast extracts in the global sodium reduction ingredients market. Mineral salts and yeast extracts have been gaining significant growth for serving as an important component in food products due to the health benefits derived from them, without compromising on the flavor and taste. Importance of ingredients such as amino acids and mineral sts, especially in the processing of meat products, has been rising due to the high levels of consumption of such products in developed nations.
By application, the global Sodium Reduction Ingredients Market is segmented into the dairy & frozen foods, bakery & confectionery, meat products, and sauces, seasonings & snacks, and others. Rising generation X population accompanied by an increase in consumption of fast food has led to rise in demand for sodium reduction ingredients mainly in developed nations such as US, Japan, UK, France, and Germany. Increased number of hypertension and cardiovascular diseases among the population resulted in a rise in the use of sodium reduction ingredients such as amino acids, mineral salts, and yeast extracts in the manufacturing of food products. Though the usage of salt replacing ingredients has not yet gained much acceptance in the Asia-Pacific region, it is common in the North American and European regions.
By geography, the global Sodium Reduction Ingredients Market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and the Middle East and Africa (MEA).
In 2018, North America and Europe together accounted for the majority share in the global sodium reduction ingredients market. However, APAC is expected is to witness a tremendous growth rate of 12%-13% over the forecast period, mainly due to rising awareness about healthy lifestyle and food choices.
In countries like China and India, have a large population of hypertensive individuals that have been advised to either cut down on or eliminate their sodium intake.
In Europe, increasing rates of obesity, and diabetics as a result of high salt content in processed food and mounting pressure by the government over salt control limits is forging processed food manufacturers to switch to salt substitutes. World Health Organization stated in 2017 that, about 60 million Europeans suffer from diabetics as a result of obesity, overweight, unhealthy diet, and physical inactivity. Therefore, the government and various other organizations are coming forward to encourage people and increase awareness about the harmful effects of high sodium content in processed food, which is boosting the global sodium reduction ingredients market.
Global Sodium Reduction Ingredients Market is fragmented with the presence of global and regional players in the market. Creating consumer awareness by aggressive marketing strategies and greater visibility of products across retail space are other steps taken by market participants to generate demand.
Major players in the market include Associated British Foods, DuPont, Kudos Blends, Sensient Technologies Corporation, and Carbery Group. Other key players in the market are ICL Performance Products, Angel Yeast Co. Ltd., Savoury Systems International Inc, Innophos Holdings Inc., and Cargill Inc.
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