(Entertainment-NewsWire.com, September 06, 2019 ) Market Dynamics Average American spends almost 300 hours driving each year. Due to urbanization, the average time spent traveling is expected to keep increasing. So In-car Entertainment has become a necessity. Thus driving the market for in-car entertainment. Automotive sales primarily drive In-car Entertainment market. Declining automotive sales is hindering the growth of In-car Entertainment market in developed countries. Smartphone features and high use of smartphones in the car rather than in-car audio, video and other infotainment systems are hampering the growth of in-car entertainment market globally.
Market Segmentation Global In-car Entertainment market is segmented by type, by connectivity, by application, and by sales channel. By Type, the market is segmented into Radio, Audio, and Video. Radio has been a default feature in cars for decades. Audio systems are standard in most vehicles for many years. Audio is the most significant segment in the In-car Entertainment market. Most cars have either inbuilt or external audio systems. Video systems are becoming increasingly common. Market Share of the Video segment is expected to increase in the future due to increasing internet connectivity and sophisticated display systems in vehicles. By connectivity, the market is segmented into the wireless/ network, Bluetooth connected and others. Vehicles with no connectivity are becoming extinct. Bluetooth connectivity is standard for the majority of new cars nowadays. In the connected car era, Embedded or Tethered Sim or Wi-Fi connected cars are becoming the norm. By Product Type Radio Audio Video By Connectivity Wireless / Network Bluetooth Other By Application Passenger Vehicles Commercial Vehicles By Sales Channel Aftermarket OEM By Region Asia Pacific Europe North America South America Rest of the World
Geographical Analysis By region, the market is segmented into North America, South America, Europe, Asia-pacific and rest of the world. China leads in the audio segment due to massive automobile production. Internet penetration is not widespread in developing countries. The US leads the In-car entertainment market for connected cars. Connected car trend is going to drive the In-car entertainment market in developed countries. Developing countries, In-car entertainment market is dependent on automotive sales.
Competitive Trends Aftermarket players contribute to largest market share due to the high presence of mid-range and luxury cars globally. Some of the biggest players in the market are Alpine Electronics, Sony, Continental, Pana-sonic, LG Electronics, Harman International, Blaupunkt, Bose Corporation, Kenwood Corporation, and Clarion Co., Ltd.
Market Report Scope The report covers the key factors impacting the market, Porter 5 Forces, Product Benchmarking, and company profiles. In-car Entertainment Market Segmentation By Type (Radio, Audio, and Video), By Connectivity (wireless/ network, Bluetooth and others), By Application (Passenger Cars, Commercial Vehicles), and By Sales Channel (Aftermarket, OEM). Based on geography the market is segmented into North America, South America, Europe, Asia Pacific and Rest of the world.
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