(Entertainment-NewsWire.com, February 14, 2019 ) The nutraceutical and dietary supplements market in India is still at a nascent stage. Nutraceuticals are products that improve health conditions and have medicinal benefits that aid in the prevention and treatment of diseases. The nutraceuticals market in India was valued at INR 260 Bn in 2017 and is expected to reach a value of INR 808 Bn by 2023, expanding at a CAGR of ~17%.
The nutraceuticals market is segmented into the following types: o Functional food o Functional beverages o Dietary supplements
Dietary supplements dominate the market with a 65% share and functional food and beverages account for 35% of the overall nutraceuticals market. India currently accounts for ~2% of the global nutraceuticals market. In India, the urban penetration level of nutraceuticals is around 22.15% and rural penetration is around 6.32%. Urban penetration is more since demand for protein supplements is increasing among the urban youth because of enthusiasm regarding maintaining fitness and building a strong physique. Increase in purchasing power and rising disposable income have prompted Indians to be more conscious about their health and adopt diets that ensure adequate consumption of nutritional supplements.
Indian dietary supplements market overview:
Dietary supplements are products consumed in the form of powder, capsules or liquid, in order to make up for the deficiency caused due to the lack of a balanced diet. Based on product type, the dietary supplements market is segmented into: o Vitamin o Herbal o Probiotic o Omega-3 o Protein Supplements
Chapter 3: Introduction 3.1. Dietary supplements market definition and structure
Chapter 4: Global health supplements market o Global nutraceutical market overview o Nutraceutical market size and growth forecast o Global dietary supplements market overview o Dietary supplements market size and growth forecast
Chapter 5: Indian nutraceutical market 5.1. Indian nutraceutical market overview 5.2. Nutraceutical market size and growth forecast 5.3. Nutraceutical market segmentation - Type-wise o Functional food o Functional beverages o Dietary supplement
Chapter 6: Indian dietary supplements market 6.1. Indian dietary supplements market overview 6.2. Dietary supplements market size and growth forecast 6.3. Porter’s five force analysis
Chapter 7: Indian dietary supplements market segmentation 7.1. Product-wise o Vitamin and minerals supplements o herbal supplements o probiotic supplements o omega-3 supplements o Protein supplements o Others 7.2. Player-wise o Amway India Enterprises Limited o Pfizer Limited o Others
Chapter 8: Trade Analysis 8.1. Export of dietary supplements o Value-wise o Volume-wise o Country-wise 8.2. Import of dietary supplements o Value-wise o Volume-wise o Country-wise
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