(Entertainment-NewsWire.com, February 13, 2019 ) Clickstream analysis is useful for web activity analysis,[1] software testing, market research, and for analyzing employee productivity.
The clickstream analytics market is also segmented by vertical into retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance; transportation and logistics; government; energy and utilities; and others (manufacturing, healthcare and life sciences, and education), out of which the adoption rate of clickstream analytics is expected to be the highest in the retail and eCommerce vertical, as the volume and variety of clickstream data is increasing day-by-day with the growing demand of online shopping and increased purchasing power of the customer.
The clickstream analytics market is segmented by business application into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others (competition analysis and next best product analysis). The rise and development of eCommerce has propelled rapid growth in clickstream data volumes. Customers have wider access to internet, and with increase in the purchasing power of customers, the demand for basket analysis and personalization is rapidly gaining traction.
Over the next five years, Publisher projects that Clickstream Analytics will register a 15.8% CAGR in terms of revenue, reach US$ 1750 million by 2023, from US$ 730 million in 2017.
The report also presents the market competition landscape and a corresponding detailed analysis of the major players in the market. The key players covered in this report: Adobe Systems (US), AT Internet (US), Google (US) IBM Corporation (US),Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US), Hewlett Packard Enterprise (US), Jumpshot (US), Splunk (US), Talend (US), Verto Analytics (Finland), Webtrends Corporation (US), Vlocity, Inc (US)
Segmentation by product type: Software Services
Segmentation by application: Click path optimization Website/application optimization Customer analysis Basket analysis and personalization Traffic analysis Others
3 Global Biometric Point-Of-Sales Terminals by Players
4 Clickstream Analytics by Regions
5 Americas
6 APAC
7 Europe
8 Middle East & Africa
9 Market Drivers, Challenges and Trends
10 Global Clickstream Analytics Market Forecast
11 Key Players Analysis 11.1 Adobe Systems (US) 11.1.1 Company Details 11.1.2 Clickstream Analytics Product Offered 11.1.3 Adobe Systems (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2018) 11.1.4 Main Business Overview 11.1.5 Adobe Systems (US) News 11.2 AT Internet (US) 11.2.1 Company Details 11.2.2 Clickstream Analytics Product Offered 11.2.3 AT Internet (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2018) 11.2.4 Main Business Overview 11.2.5 AT Internet (US) News 11.3 Google (US) 11.3.1 Company Details 11.3.2 Clickstream Analytics Product Offered 11.3.3 Google (US) Clickstream Analytics Revenue, Gross Margin and Market Share (2016-2018) 11.3.4 Main Business Overview
