(Entertainment-NewsWire.com, October 15, 2012 ) Ann Arbor, MI – Martin Smith (http://www.linkedin.com/in/djgraffiti) of the marketing company A-Side Worldwide is also a Detroit deejay known as DJ Graffiti. Smith gave a talk at LA2M, formerly Lunch at Ann Arbor, which is a marketing group. He gave tips about how he used Facebook to create 50% more profit for one of his clients.
On Thursday afternoon, Martin Smith addressed the crowd. He asked them questions, such as the key question, “How many of you are using social media, like Facebook?” Several hands raised.
Martin followed that with asking, “How many of you are making money with Facebook?” Nobody’s hand was raised.
Martin realizes this is a problem. He explains, “Many people think they need to be using all of these different social media platforms simply because they see their competitors have accounts on them.” Many people make this mistake.
Martin expands, “If you don’t know your goals—what you want to accomplish from using social media, it can be a real time sink, something that takes a lot of time without returning much on that investment. You really need to identify your goals.”
According to the A-Side Worldwide expert marketing strategy consultant, identifying your goals is not the only important step in the process. He also suggests, “You need to select your target market, even if there are many people or companies that can use what you are offering.”
Martin Smith gave some questions to help people select their target market. A couple of the questions surrounded customers and happiness. One question was, “Which customers make you happiest?” Another question was, “Which customers are happiest with you?”
He really caught the audience when he introduced the abbreviation, OPC. He told the crowd that meant Other People’s Customers (OPC). While many people in the audience laughed at that, he explained that other companies might sell something that is different but complements what you sell. In other words, many of the same people who might buy that other product or service might also want what a different business is offering.
Martin Smith showed an example of how he put that advice to help a customer make 50% more profit. He used a few Facebook Ads that targeted certain types of potential buyers. Those ads led them to a Facebook Tab Application built by A-Side Worldwide that offered services that would likely interest them, including an offer for something free.
Martin explained, “Since the Facebook Ads only attracted the types of people who would likely buy what we were selling, we did not have to worry about attracting too many other people that simply want something free, even if they would never buy what my client was offering.” Essentially, he created a market filter that led them to an irresistible offer.
The talk lasted about half an hour, but it was information packed. Evidently, a Detroit disc jockey can provide great marketing tips that help businesses make money.
If you would like more information about how Martin Smith and A-Side Worldwide might be able to help your business improve its profit margin from using social media the right way, you can visit http://www.ASideWorldwide.com for more information.
About Martin Smith: DJ Graffiti and Martin Smith are one in the same. Martin Smith is the Vice President of the A-Side Worldwide marketing company. He is equally well suited behind the turntables or as a profit making marketing executive. Martin’s passion for developing innovative marketing techniques lends itself to every aspect of his career. A desire to give people not only what they want, but also what they need, has helped Martin cohesively bind the music and business aspects of his ventures.
As a deejay, known as DJ Graffiti, Praised for his ability to play the right music at the right time, these days Graffiti is most sought after and found at corporate and private events playing genre defying DJ sets that unite even the widest spectrum of attendees. For more information, you can visit http://www.DJGraffiti.com.
About A-Side Worldwide: A-Side Worldwide is a Management and Marketing company. The company provides both Management and Marketing services to their corporate clients and music artists they manage. The nature of the music business allows them to be early adopters of new tools and frontrunners in developing innovative marketing techniques for their music artists. For more information, you can call (734) 922-3855 or visit http://www.ASideWorldwide.com.
