(Entertainment-NewsWire.com, October 11, 2012 ) New York, NY -- LJWest Diamonds, a wholesale company specializing in rare natural color diamonds, is showcasing some of its most exclusive Argyle violet, red and pink diamonds at the Kensington Palace in London.
With the likes of Graff, Moussaieff, and Calleija, LJWest will be in good company to make this private event a demonstration of the finest Argyle Jewelry the world has to offer. LJWest will showcase the Fraternal Heart Ring and the Pink Passion Ring, among other exquisite pieces.
With two of the rarest color diamonds, the Fraternal Heart Ring contains a natural red heart-shaped diamond and a perfectly matching natural deep bluish violet stone, also heart-shaped. Both born from the Argyle diamond mine, the odds of these two diamonds reuniting are proof that matching hearts can find each other. The Pink Passion contains three pink diamonds of perfectly matched vivid saturation, making it a rare example of Argyle diamonds' strongest color combined with substantial carat weight.
A distinguishing characteristic of LJWest Diamonds is that it does not sell to the private sector, which is unusual for companies that own rare color diamonds. When asked about this practice, owner Scott West says it is in order to help the consumer. “Unless a person is an experienced connoisseur of color diamonds it is strongly suggested that a third party be involved in the purchase to value the diamond as well as explain the complexities to the consumer,” he said.
West said that if a customer called LJWest to make a personal purchase, he would give him or her the names of retail companies or experts that advocate for consumers in their area. “Even color diamonds with the same GIA color, saturation, clarity and size can have values that are multiples of one another. Natural color diamond prices are based on a diamond's appearance and rarity as well as its certificate grade,” Scott added.
For more information on the Argyle pink diamond, as well as other Natural Diamonds, please visit the LJWest Diamonds website.
About LJWest Diamonds:
LJWest Diamonds specialized in cutting, polishing, and certifying natural color diamonds. The President of the company, Larry West, has over thirty years of experience in the industry. For more information, please visit http://www.ljwestdiamonds.com/
