(Entertainment-NewsWire.com, September 29, 2012 ) Chester,Wales -- Digital Exposure has recently been selected by a design agency for a Mersey Rail campaign to provide the needed bespoke commercial photography services for their advertisement campaign. The campaign was advertising the Day Saver ticket, by means of which travelers could go anywhere on the Mersey Rail trains without paying additional fees. The focus of their campaign was the cost-effectiveness of their offer, and they needed a big, dramatic image of the price of the ticket in coins. The photographs Digital Exposure took were able to catch the public’s attention and deliver the campaign’s message in a very effective way.
Digital Exposure has participated in several other ad campaigns, working with small and large brands across the jewellery, food, wine, clothing and interior design industries. They started off back in 1991, with one man and one camera, quickly turning into a professional photography studio with six professional photographers and the facilities for six simultaneous work stations. From single packshots to entire catalogs, Digital Exposure put all their effort, dedication and passion for advertising photography into each of their projects.
Product photography has a vital importance for ecommerce. If, in brick and mortar stores, customers can pick the product up, try it on and feel its weight, shopping online doesn’t offer such benefits. Clients don’t have the opportunity to touch and feel the product businesses are selling, and that is exactly why product photography has vital importance in influencing prospects’ purchase decision.
“The images we take for our clients are meant to give customers an authentic experience close to ‘real life’, and allow them to get as closer to the product as they need to. Background, lighting, colors and styles, important features of the product are all part of the equation, deciding whether the customer gets a good sense and feeling of what the product really looks like in a wide range of situations. We have the experience, professionalism and equipment to capitalize on the most important features of the product and create stories customers can identify with”, said one of the professionals at Digital Exposure explaining the principles and values that apply to their corporate photography services.
“We use Digital Exposure because of the ease to work with, nothing is too much trouble, the team is friendly, helpful and very efficient. They are our 1st choice for external images whether a studio product image, lifestyle or location always 1st class images 1st time.” - Ken Ankers - Production Director - Demon Tweeks
Quality commercial photography has a vital importance in any marketing campaign. To request a free quote and learn more about the services Digital Exposure offers, please visit http://www.digitalexposure.co.uk.
About Digital Exposure Ltd.
The Digital Exposure product photography studio is situated in the North West of England, in the city of Chester, ideally situated to work with clients across the United Kingdom. Their 2000 sq ft. drive-in commercial photography studio offers the very latest digital photography equipment, and the four full time product photographers on site they offer a combined experience of over 70 years. They provide product photography of the highest quality, whilst ensuring a fast and efficient turnaround and a personal, friendly service.
